Cynthia Hirsch Ortiz leads business development for the Manhattan office of MBH Architects, an award-winning architecture and design practice with offices across the United States and India. Cynthia’s passionate expertise in the retail design industry aligns with MBH, a firm that consistently ranks among the top ten retail architects nationwide. As the International President of the Retail Design Institute and a board member of Shop! Association, she leverages her extensive experience working on both the vendor and architectural firm sides as a balanced leader focused on providing new educational content and forming connections across all aspects of the industry.