Booth Packages & Marketing Support

Booth Packages and Marketing Support

Exhibiting companies will be showcased in a 45,000-square-foot exhibit hall with an interactive plan to keep attendees engaged, educated and energized throughout the event.

  • BYOB (Bring Your Own Booth!) Package

    Includes drayage, basic Wi-Fi and vacuum services before the start of the show.

    • 10X10
    • 10X20

    Note: If purchasing a standard booth space, you must adhere to the current International Association of Exhibitions and Events (IAEE) Booth Display Regulations (see here). Your Senior Market Strategist can also provide you with a copy of these guidelines.

    If you do not have a hard wall for your booth space, one can be provided to you at an additional fee.

  • We Got You Covered Booth Package (Premiere Booth)

    Includes drayage, hard wall, lighting, electric, carpet, basic WiFi and vacuum services before the start of the show.

    Full Booth Configurations:

    Ask your sales representative about additional upgrades for your booth!

    10X10 Inline Booth Example

Marketing Support

10X10 Booth

10X20 Booth

Exhibitor listing in the Shop! MarketPlace Show Directory

The show directory will be featured in the March issue of VMSD and on the event website and at shopassociation.org


Exhibitor Showcase Online Console

(Basic Package) Hosted on this website and at shopassociation.org. Includes 200-character description, company name, address, booth number and website URL (up to 5 product categories).


Inclusion in special MarketPlace eShowcase emailed to Shop! and VMSD database


Inclusion in the event mobile app


Customer referral code and invitation tools

Promotional graphics and a discount code to invite your customers and prospects to attend.


Booth personnel passes

Additional passes are available for purchase.

5

10


Complimentary show passes for VIP customers.

5

10


Access to final attendee list

Additional Sponsorship Opportunities

  • Lanyards

  • Conference tote bag

  • Industry Welcome Reception

  • Sponsored coffee/refreshment breaks

  • Shop! Association OMA Awards & Gala

  • Exhibit floor cocktail receptions

  • Content Theater/Keynote Speakers

Read more …Booth Packages & Marketing Support

Agenda

2023 Schedule At-a-Glance

  • Retail Tours

    Tuesday, April 25, 2:30 p.m. – 5:30 p.m.

    Join us for an afternoon of exploring some of Austin’s most up-and-coming retailers in the South Congress Ave. area. The tours are complimentary for registered attendees and will begin and end at the Palmer Events Center. Hosted by the Retail Design Institute.

    Included with your trade show pass. Pre-registration is required and space is limited on a first come, first serve basis.

  • Industry Welcome Reception supporting PAVE

    Tuesday, April 25, 6:00 p.m. - 7:30 p.m.

    See your industry friends. Make new ones. Nobody understands your work world as well as your peers. Enjoy light appetizers and drinks while supporting PAVE.

    Included with your trade show pass.

  • Opening Keynote

    Wednesday, April 26, 9:00 - 9:45 a.m.

    Joe Lanzisero, former Creative SVP of Walt Disney Imagineering, brings his enthusiasm and experience as he talks about the importance of creating human connection through story. Learn more.

    Included with your trade show pass.

  • Exhibits

    Wednesday, April 26: 10:00 a.m. - 5:00 p.m. and Thursday, April 27: 9:00 a.m. - 4:00 p.m.

    Our trade floor will have the industry suppliers, manufacturers and service providers that offer goods and services to facilitate in-store consumer experience. Meet with vendors on the cutting edge of retail solutions. 

    Included with your trade show pass.

  • Education

    Wednesday, April 26 & Thursday, April 27

    We're serious about providing you with inspiring, meaningful, actionable content. Check out the Shop! MarketPlace conference lineup and make plans to join us. Click here for conference schedule.

    Included with your trade show pass.

  • Shop! Design Awards

    Wednesday, April 26, 1:00 p.m. - 2:00 p.m.

    Join us on the show floor to celebrate some of our industry's most influential members.

    Included with your trade show pass.

  • OMA Awards Reception

    Wednesday, April 26, 5:30 - 7:30 p.m.

    Don`t miss this celebratory evening where we`ll honor the winners of the 65th annual Outstanding Merchandising Achievement (OMA) Awards. The OMA Award is the Marketing at Retail Industry's most prestigious, largest and longest-running awards contest. Your ticket includes hors d`oeuvres, open bar cocktails and networking with industry greats!

    For more information, click here.

    Tickets available for purchase and sponsorships available.

    $175

  • Shop! Global Awards

    Wednesday, April 26, 5:30 - 7:30 p.m.

    The Shop! Global Awards winners will be announced during the OMA Awards Reception and will appear in an exclusive online gallery hosted on shopawards.org that will be distributed to Shop’s U.S. and global networks via email.

    For more information, click here.

    Included with your OMA Awards Reception ticket, sponsorships available.

  • PAVE Social

    Wednesday, April 26, 8:30 p.m. - 11:00 p.m.

    Join us for LIVE music, refreshing, ice-cold cocktails, tasty Texas-inspired bites, and networking over everyone's favorite yard games - all in the name of supporting the future of our industry! Come play with your industry peers while supporting PAVE, The Planning and Visual Education Partnership non-profit. Location: The Rustic Tap

    To learn more, purchase tickets and become a sponsor, click here.

    $125

Shop! MarketPlace
Experiential Zones

Shop! Marketplace is all about revealing the magic of in-store experiences. One of the ways we do that is by offering experience zones which will feature interactive experiences right on the trade show floor. Developed by industry thought leaders, these zones will leave you thinking differently, and more creatively, about the experience customers have while visiting your retail store.

  • Ideation Retail Challenge Brought to Life

    This past year at Shop! Ideation 2022, the brightest minds in the retail industry came together to compete head-to-head in solving one of the industry’s toughest in-store challenges. During the Retail Challenge at Ideation, cross-functional teams were given a creative brief for a consumer experience opportunity [announced on site] and just eight hours to collaborate, ideate and create a design solution and pitch deck. Now you can see the winning team’s design concept IRL right on the show floor! Read more...

  • Creative Workshop Experience

    Hosted by ZenGenius, this exhibit will explore the concepts of retail theater and retail therapy with an interactive display that invites visitors to participate.

    Create & Collaborate - The Theater of Retail

    Stores and online brands that offer an opportunity to create and collaborate form a bond with their guests in a unique and lasting way. Sharing stories through retail experiences is a part of our rich history and heritage. Let’s explore some of the best experiences around the world and brainstorm some ideas together. This workshop will inspire attendees to add their own layer of theater and experience into their concepts.

    VMSD Experiential Awards - Submit examples of your own theatrical moments and experiential engagements. Our judges will select the best of the best and offer a selection of awards and honorable mentions to be presented during the session.

  • PAVE & Home Depot Student Design Challenge

    PAVE’s Student Design Challenge will bring together top student design talent, industry-leading fixture manufacturers, and Home Depot for a unique opportunity. The best student designs will be brought to life by our manufacturing partners to be displayed in the PAVE booth. Visitors of the PAVE booth can expect to be met with innovation, imagination, and sheer talent from this year's student designers who will be in attendance to present their work in person.

  • Tech Experience Lab

    Hosted by BEL Unified, you'll discover the latest tech available to take your store to the next level. On display for you to touch, feel, and learn what it all means will be: 

    • Virtual Reality (VR)
    • Augmented Reality (AR)
    • Gesture Tracking Controls
    • Virtual Try On (VTO)
    • Glasses-Free 3D
    • Smart Kiosk
    • Directional Sound
    • Shoppable Live-streaming
    • Dynamic Interactive Display 
  • LEGO Experience

    Get ready for a hands-on experience building the ultimate Lego design. Hosted by Ryan Scott Displays.


and

  • Retail tours hosted by Retail Design Institute
  • 3,000+ sq. ft. POP display showcase and live OMA Awards judging
  • Showcase of best worldwide retail store designs from Shop! Design Awards
  • Global Awards winners announced
  • Networking Parties
    Shop! & PAVE Welcome Reception (Tuesday)
    PAVE Social co-hosted with Shop! MarketPlace

Shop! MarketPlace
Smart! Talk Station

The Shop! MarketPlace Smart Station will feature Smart! Talks, which are interactive content experiences right on the show floor. These 20+ minute presentations represent the latest in trends, inspiration, and insights specifically geared for you, the retail creator.

Each presentation includes time for audience engagement and a Q&A. Be sure to catch these content-rich experiences – only at Shop MarketPlace!

  • Smart! Talk: How to Win Big with Small Format Retail

    Wednesday, April 26, 10:30 a.m.

    Mardi Najafi, VP, Retail Strategy and Design | Figure3

    Dive into the world of small format retail with internationally renowned, award-winning multi-disciplinary designer, Mardi Najafi. This presentation will explore how a targeted, small format, bricks & mortar strategy is providing retailers with a competitive advantage and ultimate testing grounds with their target market. Using relevant retail examples, including Keilhauer’s’ Division Twelve showroom at TheMart, Mardi will share insights and the key benefits of this game changing retail strategy.

    Learn More About Mardi

  • Smart! Talk: Improve Your Environmental Impact with Sustainable Fixture Practices

    Wednesday, April 26, 12:30 p.m.

    Angela Pinkstaff, Director of Business Development | Hamacher Resource Group, Inc.

    Social responsibility is not a fad, and brands, retailers, and suppliers alike are looking for ways to implement processes and procedures that have positive, measurable impacts. Improvements in sustainability related to fixture processes can offer constructive environmental impacts, as well as save time, labor, and material costs.

    This interactive presentation will show how technology can help attendees overcome any internal resistance to change and illuminate where improvements can be made, reimagining resets that are more cost effective and socially responsible.

    Learn More About Angela

  • Smart! Talk: Changing the Game at Checkout

    Wednesday, April 26, 2:00 p.m.

    Stephanie Lewis, Project Manager | Little Retail Studio

    Today’s consumers are holding corporations accountable for the impact they have on the worldboth positively and negatively. Philanthropic efforts are scrutinized as much as environmental impact, making it crucial that companies meet the increasing demand for Corporate Social Responsibility. The Good Pour is changing the game at the checkout counter. The Good Pour has elevated the customer experience by infusing philanthropy into their wine and spirits marketplace, and challenging other brands to join in leading with purpose. Instead of asking consumers to make a donation or round up their receipt, TGP is dipping into their profits and asking consumers to direct funds to the charity of their choice. Software platform, BOHO (Buy One, Help Others), streamlines the giving process so other retailers can turn a portion of their profits into a vehicle for good.

    Learn More About Stephanie

  • Smart! Talk: How Technology and Cultural Trends Influence Retail Design for Today’s Customer

    Wednesday, April 26, 3:30 p.m.

    David Polinchock, Founder/Chief Experience Officer | Brand Experience Lab

    With 30 years of experience integrating VR and cutting-edge technology into the customer experience, David Polinchock, President and Co-Founder of Brand Experience Lab, will speak about the journey to the current tipping point across all industries, the metaverse. The technology that powers the metaverse experience will bring customers of all ages to the forefront. Alexandra Zelcer, creative technologist at Brand Experience Lab, will present the trends and cultural shifts emerging that affect retail design for the better and drive technological innovation and integration.

    Learn More about David

  • Smart! Talk: Smart Shoppers, Smart Surfaces: Implications for Merchandising & Packaging

    Wednesday, April 26, 4:00 p.m.

    Leon Nicholas, Vice President, Retail Insights & Solutions | WestRock

    Connected shoppers are demanding connected stores and packaging, as the migration from channels to platforms is underway. Come learn how retailers and brands can respond as “smart surfaces” emerge throughout omni-commerce retail, enabling a smart conversion funnel that will impact our industry from supplier efficiency to shopper engagement.

    Learn More About Leon

  • Smart! Talk: Sustainable Retail: The Future is Clear

    Thursday, April 27, 9:30 a.m.

    Cynthia Hirsch Ortiz, Business Development Manager | MBH Architects; William Fairman, VP, Strategy + Development | Recrylic; and Paul Richardson, VP, Marketing | Recrylic

    Is plastic really recyclable? And can it actually help me achieve sustainability goals? For one commonly used material, the answer is yes. Find out how leading companies are already using recycled acrylic to reduce carbon emissions by 90% without sacrificing aesthetics, innovation, performance or cost.

    Learn More About the Speakers

  • Smart! Talk: Local Roots - Global Hearts

    Thursday, April 27, 10:00 a.m.

    Corydon Martin, Development + Marketing | JGA; Karina Dolgin, Chief Product and Revenue Officer | James Avery; and Teri Gonzalez, Director of Visual Merchandising | James Avery

    A conversation with Texas-based retail brand, James Avery, around the culture, craft and community.

    Learn More About the Speakers

  • Smart! Talk: euro a go go, Best of EuroShop

    Thursday, April 27, 10:30 a.m.

    Jean-Paul Morresi, President, CCO, Autside Agency Ltd.

    A curated and thought provoking overview of what is new, what was great at EuroShop along with some insights and design trends of where retail is going in the future. A great chance to gain some perspective especially for those that did not make it over to EuroShop. JP Morresi will present on behalf of the euro a go go D’Arch team who have come together to create this insightful review.

    Learn More About Jean-Paul

Retail Tours

Join us for an afternoon of exploring some of Austin’s most up-and-coming retailers in the South Congress Avenue area. The tours are complimentary for registered attendees and will begin and end at the Palmer Events Center. Hosted by the Retail Design Institute.

Included with your trade show pass, pre-registration registration required. Spots are limited and available on a first come-first serve basis.

Some of the retailers participating:

Neighborhood Goods
neighborhoodgoods.com
Goorin Bros. Hat Shop
goorin.com
Tecovas
tecovas.com
Stag Provisions for Men
stagprovisions.com

Allens Boots
allensboots.com
Maufrais
maufrais.shop
Kendra Scott
kendrascott.com

Participate!

Become a MarketPlace Insider

We intend to make this the best trade experience ever for our Shop! community. Sign up to become a MarketPlace insider, get all the latest news and contribute to the conversation about what the Shop! MarketPlace should be.

We're giving away 10 FREE trade show tickets through random drawings to qualified attendees, just for our MarketPlace Insiders! Shouldn't that be you? Sign-up today.

Sign Up

Read more …Agenda

Austin!

Austin
Texas

Location

30.263,-97.7628

Palmer Events Center

The room block for Shop-MarketPlace is sold out, but you may still be able to secure a room at the official hotel. Go to the website here.

Embassy Suites by Hilton Austin Downtown South Congress
300 S. Congress Ave.
Austin, TX 78704

Additional hotels near Palmer Events Center

There are also a variety of affordable accommodations within walking distance through VRBO.

Go HERE for a list of nearby restaurants.

 

Palmer Events Center

We've picked an inspiring venue for this inspiring event.

It's beautiful: Nestled next to one of Austin's most lovely green spaces with a gorgeous view of downtown Austin.

It's functional: Boasting open floor plans for trade events and covered outdoor canopies for many different types of public experiences.

It's responsible: 100 percent powered by renewable energy from Austin Energy's Green Choice Program, with comprehensive recycling, reuse, and composting programs, this event space is not only  beautiful and functional, it is also a model for sustainable strategies in public spaces.

PEC Fits Our Values

Shop! MarketPlace is all about exploring how spaces can be used to facilitate the most memorable experiences. So just any old event venue would not do — we've chosen an event venue that demonstrates how spaces can be used to create memorable events.

Parking

One Garage

  • 900 Barton Springs Rd, Austin, TX 78704
  • 4-story, 1,200-space garage next to the facility
  • Entrances on Barton Springs Rd. and Riverside Dr.
  • Clearance Height: 7’2”

Pro Tip: The Riverside Dr. entrance to the parking garage is often underutilized. To avoid traffic at the Barton Springs Rd. entrance, use the Riverside Dr. entrance.

More About Parking and Directions

Address

Palmer Events Center
900 Barton Springs Road
Austin, Texas 78704

Downtown & Vicinity

Located within downtown Austin and within a three-mile radius of 11,000 hotel rooms, yet cradled by Butler Park, Auditorium Shores, and Lady Bird Lake near downtown Austin, the Palmer Events Center is easily accessible from Barton Springs Rd. or Riverside Dr. by car or public transportation.

Downtown Austin, Nightlife and Things To Do

Image of people on paddle boards in the river and lake near Austin Texas

Explore Austin

Why Austin?

In addition to being known as the live music capital of the world, Austin has a vibrant food scene, gorgeous parks, river access, hiking and biking trails, and an incredibly walkable downtown. You'll find the people of Austin warm and welcoming. And the weather in April is PERFECT! Come spend time with your retail design peers, and include some time to explore beautiful Austin!

Sightseeing

Read more …Austin!

Exhibitors

Motivate. Inspire. Delight.

Meet Motivated Buyers

  • Meet with professionals looking for the latest, most innovative retail solutions.

  • Provide retailers and store designers with the ability to experience your products. You can't do that over Zoom!

  • Better than cold calls. Qualified shoppers will be there to look for new products and services.

  • Build business relationships face-to-face.

  • Attend free keynote sessions and network at the Industry Welcome Reception.

  • Increase your competitiveness by immersing yourself in the voice of the customer.

Contact Shop! Sales

Why You Should Exhibit at Shop! MarketPlace

We've become very adept at staying in, Zooming, and getting it done. But the most creative work happens when like-minded people get together and share what they know.

Elevating the In-Store Experience

Who is Shop! MarketPlace?

Shop! Marketplace is owned by SmartWork Media, a publishing company with eight B2B publications and five conferences/shows in the B2B sector.

During nearly two years of no trade shows, retailers — already struggling to reinvent themselves — weathered dramatic changes and had to go it alone. An innovative, collaborative show is needed to provide the community with the opportunity to meet face-to-face, explore problems and solutions, and come up with new ideas.

Contact Shop! Sales

  • Peer Learning

    A show where retailers can learn from experts and industry peers how to take their current business into the future without wasting any more time and money on what doesn’t work.

  • Collaborate

    A show that creates an environment that facilitates collaboration, a sharing of ideas, a safe place to commiserate on past failures, and rejoice together on successes.

  • Meet the Experts

    A show where retailers can learn from, and explore with the experts and peers in a newly designed conference program.

  • Prospect

    Two years is a long time, and a lot has changed. This show is an excellent opportunity to find new leads you may not otherwise encounter.

  • Sell!

    A show where retailer designers and retail owners and executives are looking for products and services to improve their businesses.

  • Network

    A show that brings together retailers with exhibitors and other attendees who can help them solve their concerns through the sharing of experiences.

Now the Details

What's In My Booth?

The Palmer Center offered a 45,000-square-foot facility with a layout designed to keep attendees engaged, educated, and energized throughout the event.

  • Curated premium booth systems with turnkey design solutions available in 10X10 and 10X20 options.

How We Promote the Show

We're going all in with our promotion for the Shop! MarketPlace experience. Here are just a few of the things we have planned to make Shop! successful and rewarding:

  • Promote to an attendee list of over 33,000 qualified buyers.

  • We've created this comprehensive website to attract buyers from pre-registration until post-event.

  • Weekly online show announcements to our attendee promotion list.

  • Print ads in trade magazines that speak to the retail trade in general and to industry verticals with a strong retail channel.

  • A complimentary Exhibitor Invite Program providing discounts to your current and new customers.

  • Weekly marketing to all SmartWork Media Brands (VMSD, BXP, InStore, InVision, Pets+), delivering an average of more than 1.2 million impressions per month.

Contact Shop! Sales

Who Should Exhibit

Attendees are seeking industry suppliers, manufacturers and service providers that offer goods and services to facilitate the in-store consumer experience, including:

  • Fixtures

  • Lighting

  • In-Store Technology

  • Architecture & Facades

  • Decorative Props

  • Mannequins & Forms

  • Flooring

  • Surface Material

  • Signage & Graphics

  • Permanent, Semi-Permanent & Temporary Displays

  • Aisle Enhancers (End Caps, etc.)

  • On-Shelf Promotions

  • Foreign Trade Commissions

  • BOPIS/BORIS/ROPIS Solution Providers

  • Furniture

  • Store Design

  • Visual Merchandising Design

  • Promotions

  • Materials

Exhibit in 2024!

Let's Go!

Are You Ready to Exhibit?

We intend to make this the best trade experience ever for our Shop! community. Don't miss out on the opportunity to nurture existing relationships and create new opportunities!

Sign Us Up!

Read more …Exhibitors

Attendees

Why You Should

Attend Shop!

Everything You Need to Help You Innovate

All attendees at the 2023 show had access to the exhibit hall, keynote sessions and the inaugural networking reception. What a fun evening was had by all!

Participate in the Ultimate 3-Day Conversation About Retail Experience

Hands On. Heads Together.

Be Part of the Conversation

  • Immerse yourself in Ideation’s Retail Challenge winner brought to life

  • Interact with the latest in store tech with Brand Experience Lab

  • Explore 3,000+ sq. feet of award-winning POP displays and store designs

  • Network with top brand representatives and retail innovators

  • Participate in retail tours hosted by Retail Design Institute

  • Compete in a variety of retail experience-creation challenges

  • Meet with vendors on the cutting edge of retail solutions

Even the Space is Inspiring!

Palmer Events Center

The Palmer Events Center is nestled next to one of Austin's most lovely green spaces with a gorgeous view of downtown Austin. Easily walkable from nearby hotels, it offers the best of outdoor/indoor experience, from its expansive showroom floor to the park and the pond just outside.

900 Barton Springs Road
Austin, Texas 78704

Explore Palmer Events Center

Look Who Exhibited in 2023

Thank You to Our 2023 Sponsors

  • Platinum Sponsor

Who Should Attend

Professionals from every sector of the retail/in-store experience industry including:

  • Independent Retailers

  • Chain Retailers

  • Consumer Package Goods Companies

  • Brand Owners

  • Design and Architectural Firms

  • Consulting and Branding Firms

  • Shop Association Members and Non-Members

Exhibit in 2024!

People do not buy goods and services. They buy relationships, stories, and magic.

Seth Godin

Those relationships, stories, and magic start with your trade relationships. There is no better way to strengthen bonds and find new trusted sources than trade conferences and exhibitions.

Exhibit in 2024!

Participate!

Become a MarketPlace Insider

We intend to make this the best trade experience ever for our Shop! community. Sign up to become a MarketPlace insider, get all the latest news and contribute to the conversation about what the Shop! MarketPlace should be.

We're giving away 10 FREE trade show tickets through random drawings to qualified attendees, just for our MarketPlace Insiders! Shouldn't that be you? Sign-up today.

Sign Up

Read more …Attendees

More Articles …



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